March, 15, 2010

Social epidemics...? To help believe that many ideas, products, messages, and behaviors we find in society can be characterized by their rapid, exponential spread through our population. To allow ourselves to clearly understand the messages that are presented to us in society and learn to cope with a general understanding of the messages. Gladwell throughout his book talks about many different social phenomena's which give a basis for the messages that he was trying to present throughout his book. Secondly, there is a particular moment in time when these epidemics break loose from being contained within a small population and begin to spread. This is what Gladwell calls a tipping point. Gladwell used these spreads of population to lavish his personal ideas and begin social epidemics in society.